Sydney Dance Company
Keep it creative
From Jazz to Ballet. From Yoga to HipHop. Sydney Dance Company’s Classes On Demand has something for everyone. This subscription-based platform allows dancers of all levels and disciplines to take professional classes with them on the go - anywhere and anytime. And what better way to promote such an inclusive program than through a creative-production lens. All Things All Creatures worked closely with Sydney Dance Company from concept through to creation on this project, focusing on the creative narrative to capture the excitement and practical use of the platform. The result was a campaign video that was adaptable for all screens which captured the essence of Australia’s leading contemporary dance company and the expert online classes they provide.
The creative evolution
All Things All Creatures saw this project through from concept and production through to filming and post-production. Shooting over three days across multiple locations, our team coordinated various talent (including a friendly chocolate labrador) as well as the piloting of a drone over Sydney Harbour. The project continued at our HQ in Alexandria where the voiceover was recorded in-house, and the post-production began. The end result: a campaign video adapted for all screen types to optimise reach across all platforms.
"The content they produce is exceptional and they’re so easy to collaborate with."
Natalie Zagaglia
Marketing Manager, Marketing Manager
Credits

Director: Kai Raisbeck
Cinematographer: Kai Raisbeck
Cinematographer: Daniel Christie
Project Manager: Beatrice Zambon
Creative Director: Kai Raisbeck
Animator: Tom Ewart
Editor: Abbey Cummins

Contact the creatures

All Things All Creatures acknowledges the Gadigal people of the Eora Nation as the traditional owners of the land we work and create upon. We pay our respect to Elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples across the Nation.