McGrath Awards 2022
A “Mind-Blowing” Spectacle at McGrath’s Annual Awards Dinner
Bringing the dream to life
A dramatic drape drop revealing a laser light show; a 20-minute orchestral performance of electronic dance anthems; immersive on-screen visuals on super-wide, custom-shaped screens; and over 800 staff celebrated in a soiree like no other. McGrath’s Annual Awards show on Thursday 25th of August at the Hordern Pavillion, produced by AV1, was a true spectacle. AV1 worked collaboratively with McGrath’s events, marketing and branding teams, to design and execute the event’s concept; from stage and set design, lighting, on-screen content, and room layout as well as producing the technical elements of the show on the night.
The creative evolution
All Things All Creatures created all the show visuals. The team designed 3D swaying plants, interlaced and lit with chevron-shaped LED tubes to create a dramatic yet understated atmosphere during the awards ceremony. Fun fact: the same plants and LED lighting tubes used in the content were also used to style the room at the event, creating cohesion between the physical and on-screen experience.
"This event was over two years in the making and I am absolutely ecstatic with how it went. Getting all of the McGrath team in the same room to reward and celebrate together in style was the goal and we certainly did that."
Nichola Byrne
General Manager of Events, McGrath Estate Agents
Credits

Event Manager: Nichola Byrne
Event Producer: Rich Browning
Creative Director: Kai Raisbeck
Art Director: Tom Ewart
Animator: Tom Ewart
Videographer: Leah Projevski
Editor: Leah Projevski

Contact the creatures

All Things All Creatures acknowledges the Gadigal people of the Eora Nation as the traditional owners of the land we work and create upon. We pay our respect to Elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples across the Nation.